Shenandoah County Tourism Board members report business picking up | Everyday

WOODSTOCK – Some businesses in Shenandoah County are reporting their best February attendance rates ever.

At the Shenandoah County Tourism Board’s monthly meeting on Tuesday, board members reported that restaurants, breweries, wineries and Airbnbs are booming.

Lynn St. Clair, owner of Swover Creek Farms and Brewery in Edinburgh, said this month was the best February ever at the brewery. She attributed the fact that people were ready to get out after being stuck at home.

St. Clair said it has seen many out-of-state license plates in the parking lot in recent weeks, as well as out-of-state tourists and local residents who continue to visit.

She also said Randy Phillips, owner of Cave Ridge Winery in Conicville, told her business was good there.

“Business is booming,” she said.

John Boor, owner of the Curtain Call Coffeehouse Cafe in Mount Jackson, said he also sees a lot of foreign visitors at his restaurant and in the city. He said an easing of coronavirus restrictions has encouraged more people to go out and frequent local restaurants.

Boor said the restaurant industry was starting to see an increase in hiring after months of struggling to find workers, but he noted supply issues remained the industry’s main struggle.

He added that he had been told that local Airbnb rentals were booming.

The positive news comes a month after Meredith Norris, another council member who has her finger on the pulse of Shenandoah County’s restaurant and retail community, said the two industries had had a “great” month of December and holidays.

In new business, County Economic Development and Tourism Director Jenna French told the council that tourism staff are reviewing grants from Virginia Tourism Corp. which could potentially focus on new target groups and expand the department’s current marketing campaign.

Additionally, French said the tourism department will receive its American Rescue Plan Act (ARPA) funds beginning in July, which will be spent on public relations and digital marketing. The funds are separate from the county’s ARPA funds.

Attended Board meeting tourism on Tuesday. .

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