• King Street redevelopment has been given the green light
  • Plans to focus on attracting independent businesses and creating a thriving street environment
  • The plans were approved following extensive community engagements with local residents, stakeholders and businesses

Bruntwood and Trafford Council have been given the green light to begin the ambitious transformation of King Street into Stretford – the first phase of Stretford’s wider master plan.

The planning application was filed in March 2022, after an extensive period of consultation with the local community to understand how the proposed development could reshape the future downtown to better serve its residents.

The historic beating heart of Stretford needs to be revived to provide a thriving main street, as well as pedestrianized streets, more greenery and open space, and a reconfigured town centre.

The development will also create a home for retailers, restaurants and bars to boost the local evening economy, draining into a new south-facing community space, which will include a covered shopping area for local independent businesses, bolstering the collaboration and community across Stretford. .

Plans also include significant investment to create a new King Street Square which will provide outdoor seating areas and space for market stalls and to host events. It will also see a significant transformation of the existing multi-storey car park, making it safer and easier to access and navigate. It will also be safe for the public thanks to better lighting.

The development will also see a quiet service street adjacent to the shopping center redeveloped to create the new ‘Little King Street’. This new street will create a safe and welcoming place for activities and become a destination for a variety of food and beverage offerings.

Preparatory work for the transformation of King Street has begun, with development work expected to begin in early 2023 and be completed in the summer of 2024.

The planning approval for King Street follows Bruntwood and Trafford Council receiving general planning approval for the Stretford town center transformation master plan in March.

Andrea George, Director of Town Center and Consumer Brands at Bruntwood, said: “Transforming the heart of Stretford and creating a community hub that fosters collaboration is our primary aim for the redevelopment of King Street. Main Street is an integral part of any city and we want to revitalize King Street to provide the people of Stretford with a town center that meets their needs while creating a vibrant and inspiring environment. Now that we have the green light, we can start the transformation process and start working with national, regional and independent operators and retailers to build a new community in Stretford.

“This first phase of development cements Bruntwood’s commitment to creating thriving cities. We are very excited to start development soon and look forward to completion in the summer of 2024.”

Cllr Andrew Western, Leader of Trafford Council, said: “This first phase of development is another important step in the redevelopment of Stretford for the local community. It’s great to work closely with Bruntwood towards a common goal, and equally great to have the community involved in the decision-making process.

“The extensive development of King Street and the wider Stretford area will dramatically increase connectivity by introducing green and open spaces where people can come together and interact. With King Street playing a significant role in the plans, the expanded master plan will improve the quality of life for Stretford residents while injecting a wave of businesses into the community to boost the local ecosystem.

Working in partnership, Bruntwood and Trafford Council have made a multi-million pound pledge to transform Stretford town centre. Following approval of the King Street proposals, exciting plans for up to 800 new homes, substantial new green public space and a new canalside neighborhood are due to be submitted later this year.

Stretford has a thriving community of unique independent businesses looking to make the town center their permanent home. One such lively eatery, the popular pop-up restaurant, Stretford Canteen, recently opened on Chester Road, opposite Stretford Shopping Centre. The Anglo-French-inspired family restaurant is just one of many businesses to benefit from the vast development on King Street.

As a vibrant destination for visitors and residents alike, footfall in Stretford has increased significantly every month this year. In the last quarter, downtown footfall hit its highest level since the start of the pandemic – ahead of the national trend, according to a study by retail data analyst Springboard.

The King Street plans are one of several projects to receive funding from the government’s £830million Future High Streets Fund (FHSF). The fund, launched by the Department of Housing, Communities and Local Government in December 2018, is designed to support and finance local areas’ projects to make their main streets and town centers fit for the future. Last year Trafford Council received £17.6million in funding to regenerate and transform Stretford town center – one of only four areas in the North West to receive the full ‘allocation.

Bruntwood and Trafford Council have worked closely with local authorities to minimize disruption to footfall across the city centre.

The design team includes architects Feilden Clegg Bradley Studios in collaboration with Studio Mutt, Exterior Architecture, DW Consultants, Hydrock, Avison Young and Civic Engineers.

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