Beverly Hills City Council Gives Final Approval to Cheval Blanc Hotel on Rodeo Drive
More than two years after announcing plans for a swanky hotel on Rodeo Drive, French conglomerate LVMH got approvals for The White Horse Beverly Hills.
The project, whose development agreement was approved earlier this week by the Beverly Hills City Council, would rise from a property along the south side of Little Santa Monica Boulevard between Rodeo and Beverly Drives, replacing a former Brooks Brothers retail store and the Paley Center. for the media. Plans call for a building of approximately 220,000 square feet with up to 115 rooms with dining space and a private club.
Le Cheval Blanc – designed by a New York-based architect Pierre Marin designs the Cheval Blanc with the Los Angeles-based company Gruen Associates serving as the official architect – would be a medium-rise structure ranging from four to nine stories, reaching an architectural height of 115 feet. Plans call for a series of upper-level terraces and setbacks that would be used to create guest amenity spaces, outdoor dining areas and swimming pools. The building would be clad in limestone.
The images also show that public art would also be integrated into the design of the hotel, highlighted by a sculpture proposal planned in conjunction and a pedestrian plaza at the corner of Rodeo and Santa Monica.
By an environmental study released by the city of Beverly Hills reiterates an earlier rough schedule for the project, stating that Cheval Blanc would be built over a period of approximately 38 months beginning to end in 2026.
According to a staff report to City Council, rooms at the Cheval Blanc are expected to cost an average daily rate of $1,925. This includes entry-level rooms which would start at around $1,167 per night up to $20,600 for the penthouse. The development agreement will require LVMH to make a $26 million public benefits payment to the city of Beverly Hills, as well as a $2 million payment for arts and cultural purposes. Similarly, a 5% surcharge will be applied to all hotel rooms in addition to the standard 14% transient occupancy tax.
Under the terms of the agreement, LVMH is required to begin construction on the project within one year of obtaining final approval – that is, the resolution of any lawsuit or referendum relating to Cheval Blanc. After this point, the hotel is expected to be completed within five years. LVMH also has options for four one-year extensions of its approvals with an additional payment of $1 million each time. If the developer fails to complete the project, the agreement stipulates that LVMH would pay the city of Beverly Hills $52 million – including forfeiture of public benefits payment of $26 million and arts fees of $2 million, plus $24 million in damages.
Plans for the Cheval Blanc, which would be the brand’s first American outpost, were born in 2018, which Paris-based LVMH reportedly bought former Brooks Brothers building for $245 million. LVMH, the parent company of Louis Vuitton, currently operates five Cheval Blanc sites.
Le Cheval Blanc is one of many new hotels planned for Beverly Hills, including an adaptive reuse project that would transform the historic Gibraltar Square office complex and a base development planned for South Lasky Drive.
Le Cheval Blanc is not the only hotel that LVMH plans to open in the Los Angeles area. In Benedict Canyon, the company is teaming up with developer Gary Safady on a contentious project that would bring a 58-room Bulgari hotel to a 33-acre hillside property.